Internet Presence: Is Yours Positive?

If you have one at all, is your Internet presence communicating a positive image, or are you fighting "Digital Dirt"?

"Digital Dirt"? What the heck is that? Read on.

A June 12, 2006 ExecuNet Press Release (Growing Number Of Job Searches Disrupted By Digital Dirt) stated:

"According to a recent survey of 100 executive recruiters conducted by ExecuNet, the leading executive job search and recruiting network, 77% use search engines to learn more about candidates. Of those who use sites such as Google (GOOG) and Yahoo! (YHOO) to check the background of job seekers, 35% have eliminated a candidate from consideration based on the information uncovered online up significantly from 26% just one year ago."

So what's someone to do if there is content that isn't supporting the Internet presence, impression, brand, image they want people to have of them? How do they drive the article, press release, blog or blog comment they mistakenly posted that is inconsistent with the image they want people developing of them off the radar?

Just as the abridged content above states - take steps to add positive content online. Personal Branding Consultant, Cindy Kraft also talks about this on her blog The CFO Coach, and also commented on this in the Experts Connection Webinar we both spoke at that I discussed in my Do You Exist? blog post.

By creating and driving new positive content above the "Digital Dirt" you are trying to sweep off the search engine radar and associating it with the same key word phrases that hit upon the original "Digital Dirt" in the first place you stand a better chance of pushing any "Digital Dirt" into the noise.

So how do you do build a positive Internet presence? It's actually pretty straight forward if you are a member of a highly trafficed on-line networking platform that has constantly changing content in the form of blogging, articles, clubs. The absolute best on-line networking platform for building and driving an on-line Internet presence is Ecademy. Drive your "Digital Dirt" into the noise by leveraging the same capability that enables you to create an Internet presence. This is the same capability that causes your Ecademy Profile and blogs to rank on the first page of Google, and more importantly that gives you the ability to drive off-Ecademy content to the first page of Google through cross linking content. You can read more about this in my following blog posts:

Internet Presence

Do you exist?

Is your Networking Profile useless?

This is some fun stuff!! - Building a Personal Internet Presence

Happy Networking.

Ron Bates is an expert in mission critical retained executive search. He is a Managing Principal with the retained executive search firm Executive Advantage Group, Inc. He has delivered personal executive coaching projects to former SAP, E&Y, Oracle, and WorldCom Exec's responsible for multi-billion dollar business units, and co-founded http://www.CV-Advantage.com, a self guided job search oriented executive coaching process.

With +27,000 direct contacts on on-line professional networking platforms, Ron has been referred to as "the most connected man on Earth". View Rons networking profile on Ecademy.

As a recognized expert in building an on-line personal Internet presence, Ron has been an invited speaker at venues such as the Marketing Executive Networking Group, British America Business Council, Expert Connections, and is a regular guest on Netshares Ask the Coach.

Ron's blog: Internet Presence Do you exist? can be found at http://www.search-advantage.com

For more information on Conducting a Job Search Campaign go to http://www.job-search-campaign.com

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